Clarity. It makes me think of a perfect golf swing. It feels effortless; the ball flies straight and long and true, exactly where we want it to go. It seems like there was nothing to it whatsoever. Everything happens at once without thinking about it. It seems like you have this pure instinct for the shot.
But it’s not instinct; not even for the best. It has come from lots and lots of practice. There are a lot of pieces that have to fall right into place.
Let me give you an example of how to create this in your business. A guy named Jay Goltz started Artists’ Frame Service in 1978 in Chicago. Jay is an interesting guy, a great entrepreneur. He really understood how to run a business.
I was out with my wife a few weeks ago; looking for a dining room set. We come in the store and meet this really nice sales rep. She takes us around and shows us the different kinds of wood options – cherry, mahogany, oak; then the different finishes; then the different legs and chairs and two books of fabric options. Well, you get the picture.
After a good 45 minutes, we’re really confused and a little bit frustrated going back and forth trying to figure this all out. We get through all of it, decide on what we want. As it turns out, the particular wood we liked didn’t come with that combination, so we had to start all over again. Incredibly frustrating. All we were seeking was some clarity.
Creative Destruction – a term popularized in the 1940s by Austrian American economist, Joseph Schumpeter, describes how we creatively destroy areas through innovation. This destruction transforms markets as well as our own business practices.
Successful entrepreneurs recognize others’ bad news is your good news. We’re not talking about gaining pleasure from someone’s misfortunes but rather seeing the opportunity – an optimistic viewpoint. Look at it this way:
Optimism is an important factor to winning the battle, both in the field and in business. Today I want to go through why optimism is so important.
Without optimism you can completely miss enormous opportunities. Take the physiocrats, an 18th century group of French economists. They argued that the only way to create value in the world was through agriculture and that manufacturing produced no gain in wealth.
Imagine the new business owner who bought into this pessimistic view and shut down his operations. As we now know, not a great business strategy.