Seth Godin, a well-regarded and closely followed marketing blogger and author, said back in 1999 that the way to approach marketing now is through Permission Marketing. Permission Marketing incorporates:
Educating your customer and
Allowing them to take action on their own terms.
It’s about building a conversation with your client. Building a one-to-one relationship that lets them determine when to take action.
The famous management consultant and educator Peter Drucker used to emphasize that business has only two basic functions: marketing and innovation. As Peter said, “Marketing and innovation produce results; all the rest are costs.”
Taken to an extreme, he’s suggesting that everyone in the business, particularly leadership, should spend 50% of the time really focused on their marketing. A whole company marketing effort, not just the marketing department.