Whiskers and Cheese

Seth Godin, a well-regarded and closely followed marketing blogger and author, said back in 1999 that the way to approach marketing now is through Permission Marketing. Permission Marketing incorporates:

  • Providing Information
  • Educating your customer and
  • Allowing them to take action on their own terms.

It’s about building a conversation with your client. Building a one-to-one relationship that lets them determine when to take action.

Bullets then Cannonballs

The famous management consultant and educator Peter Drucker used to emphasize that business has only two basic functions: marketing and innovation. As Peter said, “Marketing and innovation produce results; all the rest are costs.”

Taken to an extreme, he’s suggesting that everyone in the business, particularly leadership, should spend 50% of the time really focused on their marketing.  A whole company marketing effort, not just the marketing department.