Last time we covered why goals are important. Simply, you want to work in roles where you are uniquely qualified, where you can have fun. To get there, you and your company need a clear goal, one that is written down.
I was never a big believer in writing down goals. The whole process seemed regimented, non-creative and boring. I’ve found out that it is the exact opposite. The answer to why has to do with how our brain works.
First, let’s consider two categories that explain how we do things: algorithmic and heuristic. Algorithmic is a step by step approach – rote activities. Heuristic is the creative approach – thinking outside the box. With advances in technology, algorithmic activities handled by individuals are declining. Meanwhile, heuristic activities are growing in importance.
One of the biggest killers of business is low confidence. We succeed mainly because we believe we will succeed. Confidence is really about a frame of mind.
Michael Phelps is best known for winning 22 Olympic medals over three Olympics, 18 being gold. In the 2008 Beijing Olympics he won the gold in the 200 meter Butterfly after his glasses filled with water halfway through the race. He was asked how he was able to maintain his composure and go on to win the race swimming virtually blind. He stated that his coach had him practice without lights in a dark pool to maintain a high level of confidence and preparedness.
Growing your business is easier said than done. You need tools. A few core operating tenants are necessary that will “add the yeast” to keep the business growing.
Kurt Gödel was an Austrian American mathematician and philosopher who is famous for saying “To understand the system you are in you have to get outside it.” Isn’t that the truth!
This brings me to my first tip: A Canary in your coal mine.
We need someone in our business that is immune from our way of doing business, a neophyte, a person who doesn’t have the curse of knowledge. You know, the techno-speak, industry lingo and way of doing business that has become the norm. Half of the time our