“If you can’t describe what you do as a process, then you don’t know what you’re doing.”
Strong words from W. Edwards Deming, who, with a 14 step manufacturing process, helped the Japanese recover their manufacturing after World War II. With Toyota recently retaking the position of largest auto manufacturer, it is worth noting what a difference process discipline can make.
Change can be a confidence killer but behavioral change is definitely a confidence killer.
What is behavioral change? Think back to the 90’s – when you were away for lunch, your missed calls would be written on a piece of paper and you would then return the calls.
Then e-mail arrived, completely changing how and when we respond to people. It required a whole new system – a new behavior – of how to work with e-mail day in and day out. There were a whole set of steps that occurred slowly over a period of time. Some of those steps were difficult. So, behavioral change is where we have to change substantively from what we currently do to something new and probably uncomfortable.
Keystone Habits provide everyone in your company a simple, basic message that creates purpose, direction and energy. So what is it and why is it so effective?
First, let’s look at how one man, Claude Hopkins, accelerated a recognizable habit: brushing your teeth. Claude, an ad man from the early 1900s, had a problem. He had agreed to help sell a new brand of toothpaste when only 8% of the population even brushed their teeth. What would it take to do that?
As Charles Duhigg observes in his book The Power of Habit, Claude used a basic habit-creating process. First he