I love when we can hire virtual employees to improve productivity here at Coyle. They make life simpler, easier, cheaper and quicker for the whole firm. It makes a big difference.
Technology is making it simpler to “hire” these virtual employees. Today I want to talk about three different technology time savers that can help you do the same thing: Copytalk, 99designs and CreateSpace.
Keystone Habits provide everyone in your company a simple, basic message that creates purpose, direction and energy. So what is it and why is it so effective?
First, let’s take a look at Claude Hopkins. Hopkins, a famous ad man from the early 1900s, had a problem. A friend of his came to him about a product called toothpaste. Claude wasn’t too excited about it because there was no existing demand for it. Rotten teeth were the norm.
But his friend persisted and Claude decided he’d look into it. He got some dental books, started researching and learned about mucin plaque, that film on your teeth. He thought if he could get people to focus on having a beautiful smile by getting rid of that film, maybe they will buy this toothpaste. Five years later, toothpaste is in demand and Pepsodent has become a huge success.
In our last post we discussed the importance of understanding and describing your process. Today we want to emphasize the importance and power of naming that process.
What’s in a name? Let’s say I named this blog The Seven Habits to Creating a Process or Chicken Soup for the Process. You would immediately connect it with Stephen Covey or Jack Canfield. You would say they own those approaches. The name encompasses their philosophy and mission, what they are uniquely about.
As you read through (or listen to) this blog, think about your own company’s unique
“If you can’t describe what you do as a process, then you don’t know what you’re doing.”
Strong words from W. Edwards Deming, who, with a 14 step manufacturing process, helped the Japanese recover their manufacturing after World War II. With Toyota recently retaking the position of largest auto manufacturer, it is worth noting what a difference process discipline can make.