The Four Horsemen of Marketing

Key Takeaways

  • If you’re a business owner, keep your unique position, differentiation, benefits and brand top of mind at all times—especially in your marketing efforts.
  • Are you filling an unmet need in the marketplace and clearly distinguishing yourself from the competition?
  • Can you clearly articulate the special benefits that clients or customers receive by using your product or service?

Navigating the Business Highway

Key Takeaways

  • Companies need to keep shifting, morphing and changing to stay alive in the business world, and you need to do the same in your career.
  • A typical business cycle starts with emerging companies and markets, and then there is growth, then status quo, and then depletion or extinction.
  • Keep educating yourself and changing positions so you can stay in the fast-moving cash flow lane and out of the status quo/breakdown lane.

Untapped Talent


I remember reading Thomas Friedman’s book, The World is Flat, back in 2005. It struck me how we no longer need to look locally but can go anywhere in the world to get things done.

At the time, I recalled how large accounting firms took 1040s, the tax returns they prepared, and sent them to India to handle basic data entry and number crunching.  Believe it or not, a few years later, India was outsourcing to Vietnam, where they could get it done for $1 an hour less. An incredible example of how fast things were moving and how flat the world was becoming.

Horizontal, the New Vertical


Henry Ford may be best known for creating the assembly line, but did you know he also created the weekend. Ford realized his workers needed the free time in order to use and enjoy their new automobile. Along with giving them Saturday off he also doubled their wages so they could afford their new Ford. Of course they could have any color they wanted as long as it was black!